A reveal, a countdown and a polished film don't decide whether something new gets behind. Whether people believe in it does.
Every Herewith launch starts with the belief you need, not the reveal.
What people currently think about the thing being launched. What has to shift for them to see why it matters. What they need to believe, and be ready to back, by the time they leave the room. Once those are answered, the venue, the format and the running order all fall into place around them.
That order changes everything. How the new thing is introduced. Who stands behind it, and in what order. The space left for the doubts people would otherwise keep to themselves. The way the room is built so people leave convinced, not just impressed.
A message your own people don't buy is one no customer ever will. So belief starts inside. It's the difference between a launch people saw and a launch people back. The reveal looks the same. What happens in the weeks after is not. Herewith starts with the belief you need, not the moment of the reveal.
A new product, a new proposition, a rebrand. The moment a business puts something new in front of the people who have to carry it forward, and needs them to see what makes it different before they will get behind it. Get it right and the launch has momentum from day one. Get it wrong and the new thing launches quietly and stays that way.
The moment a sales team has to walk out believing in the number, the story and the thing they are selling. A sales kickoff that lands sets the tone for the quarter or the year. One that flatlines leaves the team selling something they are not sure of. We build the kickoff that gets a sales floor backing the plan, not just sitting through it.
The launch before the launch. Before a product or brand reaches the market, the people inside the business have to believe in it first. We design the internal moment that gets your own people behind the new thing, so what reaches customers is already backed by the people who build and sell it.
The moment a new product or brand goes public, to the customers, partners and communities who decide whether it takes hold. The internal belief comes first, then it extends outward. We build the launch that carries the same conviction from the people inside the business to the people outside it.
A brand launch built as a festival - moving 300 post-merger employees from keynote to competitive to celebration in one day.
Six live characters cast, costumed and produced from the game reference material - for an audience who designed the originals and would spot anything less.
Two merged businesses. 450 employees in a room together for the first time. One day to stop being 'us and them'.
Team events are one of the moments where people need clarity, connection and momentum.
Some launch briefs are more specific. These pages go deeper on the formats we design most often.
Most agencies start with the reveal and work back to the message. Herewith starts with the belief the launch has to create and works out. The brief comes before the booking. We design for what people need to believe and do once the new thing is in front of them, not just how the reveal looks. It's the difference between a launch people saw and a launch people back.
Product and brand launches, internal product launches, sales kick-offs, and customer and partner launches. From a single high-stakes reveal to a launch that has to land inside the business first and then reach the market. Anything where something new has to be understood, believed and backed.
Launch events typically run from around £40k for a focused internal product launch or sales kick-off to £400k+ for a large customer-facing product or brand launch. The variables are scale, audience size, production complexity and how far the launch has to reach. Once we know what the launch has to achieve, we can give a directional read on what to plan for.
Yes, and it's some of the work we know best. A sales kickoff isn't a reveal, it's the moment a team decides whether they believe in the number and the thing they are selling. We design the kickoff that gets a sales floor backing the plan, with the energy to carry it into the quarter, not just sitting through the slides.
Three to six months out for a company-wide or customer-facing launch, sooner if the launch date is already fixed. The strongest briefs reach us early, while the story is still forming. That's often where we add the most value, before the format is locked and the room is booked.
No. The message and the story of the new thing belong to the business. Herewith builds the moment that helps the launch land, the leaders come across credibly, and the room leave ready to back it. We're the agency that designs the moment around what's been decided, not a brand or product agency.
That's worth sitting with. If the team is sceptical or fatigued, the wrong format makes it worse. The first work is understanding what people actually need from the time together. Sometimes it's connection, sometimes it's recognition, sometimes it's just space to talk without an agenda. The format follows from that, not from a generic team-building playbook.
Internal is where most of our work starts, because belief begins with your own people. A message your own people don't buy is one no customer ever will. From there it extends outward. When the launch has to reach customers, partners or communities, we carry the same conviction from the people inside the business to the people outside it.
Full delivery. Brief development, narrative design, leadership coaching, venue, AV, production, content review, supplier coordination, on-the-day delivery and post-event continuation. One team, one point of contact, the whole moment handled.
Get the strategic thinking behind internal events that actually land. Frameworks, perspectives and the principles behind briefing, designing and judging the events that change what a business does next. Delivered monthly.
