The work behind the moments — real internal events, briefed as outcomes and built to land.
Growth and connection
The brief was a client day that had to feel like a celebration of what Perkbox stands for, not a sales pitch.
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Direction and alignment
Bring 350 people from nine countries into one room for the first time, and make it feel worth the two years they had only worked together on screen.
Launch
Put the people who built the game inside it, to a standard they would recognise on sight.
Make 300 people from two merged companies believe in one new brand, in a single day. That was the brief Perkbox brought us, weeks after a merger.
Connection
The brief was an end-of-year party that had to feel genuinely worth the journey, not just obligatory.
The brief was an internal problem in plain sight: a benefits company whose own employees weren't fully using the benefits they had.